Mountain’s Heritage
In spite of my skiing holiday plans, the Mammut summer 25 collection is out for the grabs, confirming a dichotomy, only known by Christmas album and movie producers: one’s body living in one season, their head: in the opposite.
Similar was the feeling when, two years ago, I was concocting an entirely new colour card for Mammut from scratch. My head was brimming with questions: Should the focus be on trendy colours? Should we decide based on a consumer survey? All good ideas but I wanted to express something more permanent than a trend or opinion: Mammut’s heritage. This was going to be the colour basis for many years to come, hence it had to be timeless.
So I rummaged the physical and online archive, frantically filling my Google history with half-naked images of rock climbers, and manically saving stills of alpine landscapes. The truth had to be somewhere between the thousands of .jpg, .png, and, yes, .webb files.
And it was! I carefully extracted the exact tones of extinct 60s insulatoin jackets, scanned vintage ropes and edelweiss flowers, pulled out the precise shade of Eiger’s overcast at dusk and the colour of Jungrfrau’s north face in the evening.
After a lengthy process of whittling down, Mammut’s S25 colour card was finally created.
In those images, you can see some of my process of building it, but for a more thorough observation you might want to check out the new S25 designs, which bring all the colours to life.
