Winter 25/26
This winter season at Mammut, I have put focus on three main considerations: pattern efficiency and paneling, style versatility, and uncompromising functionality.
As we left the spring colour card mostly untouched for winter, it was a challenge to translate the freshness of the spring/summer palette into something daring but cozy for the fall/winter styles. The same strategy of mindful colour dosing was also implemented among the carefully curated check and graphic artworks.
When midlayer and insulation jackets are considered, meticulously planned pocket and panel design was my main point of interest. Timeless and boxy shapes, efficiently placed seams, perfectly fitting hoods and an fine balance between the innovative and the commercial were also essential considerations of each piece: Polartec cushy microfleeces, linen shirts, and warm brushed fleece tights and midlayers comfortably blend in with warm insulation and quick-dry shirts.
And while sales numbers speak for themselves, images do as well so, without further rambling, enjoy.
