Compression. Lightness. Robustness.
For S25, Mammut has put a focus on its brand heritage not only with its brand new alpine colour palette, but also with the emphasis on strengthening its climbing apparel range.
For me, personally, this has meant updating the offering with products that empower and enable women to push the comfort zone further.
One of my focus points for S25 was the Massone bra top, a product that was supposed to have entered in the range seasons ago. In summer 25, our team finally got the green light to develop a top that provides female climbers with comfort, compression, coverage and robustness, turning into an absolute favorite among athletes, their community and our core customer alike.
Another star product has been the Massone ML Jacket, which enhances the climbing performance through body zoning for windproofness, ventilation, as well as robustness against the hard surface of any climbing wall.
The Massone offering extends further through the t-shirt, tank top and longsleeve, crated specifically to accommodate breathability, lightness and a natural fiber feel in the crag gym, as well as outdoors. The marrow seam detailing and subtle branding make the product trio a favorite among colleagues, training in the local climbing hall after work.
Less performance-oriented but equally as cool are the Aenergy light cap, emerging in crazy colour blocking, and the graphic t-shirt collection, which infuse playfulness and colour pop into the outdoor scene.
