Beinghunted
This Spring/Summer season, we are witnessing German online media site, Beinghunted create a campaign, which brings existing Mammut pieces to life in a clean, modern way.
Alpine colours meet neutrals and pastels in a categorical, high-contrast way, while achieving a stylistic symbiosis between Mammut’s 163 years of heritage and a the tune of a sleek and functional post-gorp-core era.
I am honored to have a few of my designs featured in the campaign: a ski school hardshell, designed for high altitude, a bottle holder for extra hydration, and an organic cotton hoodie, released in commemoration of Mammut’s guarantee practice launch, and designed for the city.
Much like the products it represents: a seemingly unusual mix of gear for highest performance and that for urban adventures, this media launch reminds us that our designs live off and with their owners: risky, multi-faceted, and fearless.
Image Courtesy of Beinghunted. Photography by Ryan Molnar
